Hypnotherapists have long given their patients hypnosis recordings to listen to between sessions either as a supplement for treatment or instead of teaching them self hypnosis.

Commercial hypnosis CD’s should not be seen as a substitute for live, one-to-one hypnosis sessions but on the other hand they enable you to benefit immediately from hypnosis, sometimes just by clicking a few buttons. You can occasionally you can get considerable benefit, especially from repeated listening. In fact the great advantage of these recordings is that you can enjoy listening to them again and again and the in many cases the hypnotic suggestions will become even more deeply embedded each time.

So if you’re thinking of buying a hypnosis recording what are the most important things to look out for?

Insist on hearing an audio sample. There are so many sources of hypnosis CD’s now that you’d think the days of buying one without having listened to at least a small sample are over – but this is far from the case! Even some of the largest, longest established websites offer no listening facilities.

Make sure you can listen to at least a segment of the recording, or an example of the author’s work regardless of all the hype, advertising rhetoric, and offers of money back guarantees. Otherwise there is a strong risk you will have purchased something dreary at best and at worst unusable. It’s so straight forward for any web designer to set up audio samples on the internet these days – like cooking a can of beans! Ask yourself…what have some of these large providers of hypnosis audio got to hide when they make it so difficult or impossible to listen to a sample of their work?

Make sure you like the sound of the hypnotist’s voice. If there’s anything about the voice that jars or irritates you – it’s almost certainly best to stay clear and go somewhere else. The typical Hollywood or media portrayal of a hypnotist is mostly fiction – there’s no such thing as a set type of voice for a hypnotist. Some people are impressed by weirdness – don’t be, because this has nothing to do with genuine hypnosis!

Voices can be high or low and regional accents are fine – so long as you find them pleasant. It’s probably best to go for someone who sounds friendly, relaxed, natural and sincere. Theatrical voices are okay, (like say a professional actor reading out a ‘talking book’) however, steer away from someone who is obviously trying hard to sound ‘mysterious’, ‘hypnotic’, powerful or ‘overly soothing’. Also you might want to avoid those who adopt an unnaturally deep vocal delivery.

This kind of thing may sound impressive to some, but it is most likely affectation and has nothing to do with the usual vocal delivery used by most hypnotists in a therapy setting, or for that matter by stage hypnotists. You may like voices that seem to have been made to sound ‘thicker’ using studio techniques, or that adopt an authoritative tone – if any of this stuff impresses you or appeals to you then fair enough…go for it…but you should be aware that it’s unlikely to make the hypnotic experience itself any more powerful or effective than a natural voice

Above all, if what you hear sounds occasionally sounds stilted because it’s someone obviously reading from a script…stay well clear! This is an indication that you may not listening to a competent, or even a genuine hypnotist.

Be wary of recordings that have a lot of emphasis on special effects. This doesn’t mean you should steer clear of them altogether but some titles bombard you with echo effects, reverberation, panning (side goes from left to right) and similar studio tricks. Though fine in moderation, don’t make the mistake of assuming that these effects necessarily make the hypnotic suggestions any more powerful or the content more effective. More likely than not, they are being used to conceal the poor quality of the content, or a lack of real life experience on the part of the hypnotist! Once again, these effects have little to do with real hypnosis and are far more likely to be favoured by the newcomer than the professional.

The quality of music and sound effects – if any – in the background is important. Some seasoned and talented professionals can get away with no musical accompaniment whatsoever, but if music is absent completely, it is more likely to be down to the fact that little time, trouble or dedication have gone into the production. Getting hold of suitable music for hypnosis is tricky to say the least – for many reasons:

i) If a hypnotist publishes several titles it will become boring for the listener if an identical, or almost identical music backdrop is used for each title. Imagine buying the whole set and finding the same music on each title! (It happens). It would be like watching several films on DVD and finding they all had the same soundtrack! This scenario is an indication that the whole approach and production has had little thought or effort put into it and/or is being done on the cheap. Some hypnotists use the sound of the sea for every recording they produce….this can be boring!

ii) Expense. Copyright laws mean that the hypnotist may have to pay royalties of up to 50% for the right to use somebody else’s music in the background, so to get round this some use no music or poor quality music.

iii) Some recordings use ‘royalty free’ music that you’d normally hear playing in supermarkets – known as ‘muzak’ – which you should avoid at all costs as it is usually pretty dreadful. If you listen to a number of hypnosis samples you’ll soon come across music that sounds so corny even your granny wouldn’t like it! Be open minded though, remember, as with the voice, if you like the music or sound backdrop, that’s what counts.

iv) Make sure you get to hear some of the music or sound effects before you buy. The right kind of music to accompany hypnosis could come from almost any kind of musical genre but the best stuff is likely to create an effect rather like a gentle film score can do. Simple, evocative music that can powerfully enhance hypnotic content and visualisation.

Generally speaking the music should be fairly simple with minimal percussion so as not to detract from what is being said. Some hypnotherapists still insist that music should be absent, but used properly it can elicit very powerful feelings and emotions. It’s a bit like the movies – silent movies have their place but films are usually a lot better with a good soundtrack.

Satisfy yourself that the recording is by a reputable, qualified, professional hypnotherapist.

This is no small matter. A badly phrased hypnotic suggestion can do considerable, permanent damage. During hypnosis the subconscious mind can often take instructions quite literally, even extracting the wrong part of a phrase.

If an unskilled hypnotist were to say:

“Everytime you wake up you will feel ablaze with happiness”

He or she may have the best of intentions, but the subconscious mind may take it all literally and take the ‘feel ablaze ‘ bit as a command. Consequently, on waking up a good hypnotic subject may feel as if they are actually on fire! An extensive knowledge and experience of avoiding damaging suggestions is vital. Even stage hypnotists with phenomenal hypnotic talent have sometimes not had sufficient training or experienced in using hypnosis as form of therapy before embarking on making a series of CD’s or tapes – so beware. (It should be pointed out that there are many stage hypnotists who have considerable ability and experience as therapists in addition to being entertainers).

As with any other field, whether it is acting, music, or medicine -you are much more likely to get quality from a professional hypnotist.

The hypnotist is qualified, but does he or she have genuine experience of successfully treating people in one to one situations?

This should never be assumed. Is there a way, for example that you can currently arrange a live hypnotherapy appointment with this person, regardless of price? If not, beware, it is possibly an indication that the hypnotist is not practicing and may have in fact never treated more than a couple of people since they did their training.

Cheap v. expensive recordings

A good quality recording (say a hypnotic relaxation or de-stressing CD) can be a life investment – not just for yourself but possibly your entire family!

Be especially careful before you opt for a very cheap recording – because it could quite easily end up doing you more harm than good. It may seem like a bargain – but you would be well advised to treat your mind with the respect you would treat your body. Ask yourself, would you let a cheap plastic surgeon with doubtful credentials operate on your body? It may work out okay but is it really worth the risk? As with everything else in life, you usually get what you pay for. Remember, hypnosis is not a gimmick, it is a real and potent power – treat your mind with the respect you would treat your body!

Did you know that there are now many entrepreneurial amateur hypnotists on the internet and on eBay who have purchased hypnosis scripts from extremely doubtful sources? They have then made their own amateur recordings and franchised out the rights to these recordings to hundreds of other individuals who are busy marketing these recordings for a few dollars or pounds, some even believing that they are selling quality products. Things to watch out for are CD labels which have a very gaudy, basic design and/or are of the ’stick it on at home’ variety.

You might be wondering why this kind of situation isn’t outlawed. This is because it is extremely hard – and many are now even saying impractical – to regulate hypnotherapy in the same way as we regulate say, medicine or dentistry. After all, who is to say what makes a good hypnotist/hypnosis script and what makes a bad one? Some believe that hypnosis is as much of an art as it is a science. Also, there are so many different, conflicting approaches and techniques plus new methods being developed all the time that standardisation is not only impractical but possibly even undesirable.

Imagine a hypnosis recording designed, written and vetted by various committees of hypnosis experts! Chances are it would be safe…. but also incredibly dull, unimaginative and far less effective! Let’s hope it never comes to that. Thankfully, there are no set ‘hypnosis procedures’ like there are medical or psychiatric procedures, and hopefully there never will be. Some hypnotists will rely on hypnotic suggestions or commands, others will simply regress you, while others will talk to your “inner child” and so on, and so on….you will have to take your chances from those who are releasing their hypnosis recordings. As with most forms of therapy….who is to say which approach is the best?

Hypnotic content can be a complicated area for lay people – well beyond the scope of this article – but remember, today’s maverick may have some brilliant new ideas that will someday become mainstream.

Ironically, free hypnosis recordings are more likely to be safe and effective than cheap ones! But again, be very cautious…are you really serious about overcoming whatever problem you are seeking help with, (e.g. self confidence?) Isn’t it worth investing a few pound or dollars in something decent? If some talented individual has produced an effective, commercially viable solution to your problem – maybe following years of experience and dedication – do you really think they’re going to just give it all away free?

Free offerings tend to divide themselves into three categories:

i) Quality recordings given away to entice you to join a newsletter or mailing list to promote the main titles in a catalogue. These may be perfectly acceptable and give you a good opportunity to audition the hypnotist fully before making a purchase. A bit like a promotional music single, released in order to get you to buy the album. However, if there are a large number of free titles being offered – be a little more cautious, they may fit into the next category below…..

ii) Recordings given away because, quite honestly, no-one has wanted to listen to them, let alone purchase them! The quality of sound is likely to be poor. As with the cheap stuff, look out for hiss, uneven vocal sound, clicking or saliva sounds, and poor content. This is more likely to put you off hypnosis for life – so steer well away. It’s the hypnosis audio equivalent of completely legal free music sites on the internet…it’s unlikely you’ll find anything you like!

iii) Recordings released by academic and intellectual type hypnotists who have no commercial interests or aspirations. If you are lucky you might find a gem or two here…but it’s a bit like spending two hours hunting for something in a public library…why not just invest £12 or so and buy a quality commercial release!

Cheap and free hypnosis recordings often have poorer quality audio but In fact audio quality isn’t such an important issue. The quality of the hypnosis content itself is what matters and whether you like the sound of the voice, music and so on. Some recordings go on about being made in professional studios but a small degree of audio ‘hiss’ and the odd click shouldn’t matter that much.

Ask yourself….will you enjoy repeated listenings?

Apart from those titles that are only aimed at one listen, such as for stopping smoking, there needs to be to be something compelling and enjoyable about the content, music (or visualisation if employed) to encourage you to play the recording on a regular basis to obtain the full benefit. Repetition is often a key element in hypnotherapy and possibly the greatest advantage of recorded hypnosis. If you are using hypnosis audio in the hope of overcoming a serious issue you may think that you’ll be motivated to keep replaying the recording, but in the real world it’s unlikely you will bother unless you really enjoy the experience. Listening to some of the best stuff is like experiencing a brief but very pleasant holiday from the comfort of your armchair, at worst, it can be like receiving a long winded, dry and bossy lecture on self help, whilst being subjected to symbolism or some other technique (favoured by the hypnotist) that simply doesn’t appeal to you or work on you.

Should you judge a book by its cover?

The first thing you may notice when visiting a website selling hypnosis audio is the quality of the CD cover artwork – more often than not it is surprisingly plain and amateurish. That shouldn’t matter though, you might think…so long as the content does the job? Actually it does matter – sadly, poor artwork is frequently a reflection of the quality of the product itself which you will soon notice in the sound and content of the recording. It’s a bit like reading through a dull uninspiring, hastily put together brochure for a therapist. Don’t be surprised if this reflects the quality of the therapy.

Sometimes artwork for individual titles is missing altogether. Also, if you opt to purchase a CD instead of an Mp3 download, don’t automatically assume you will even be getting ‘luxuries’ such as a proper CD case, (or any CD case!) inlay card, or different covers for each title (if you are filling up your shopping cart with a number of CD’s). Years ago I worked for a music publisher and used to feel a little resentful that the A and R department would spend little time listening to cheap demo recordings sent to them by songwriters and bands who were hopeful of signing a publishing deal. I observed that when demo recordings were made in much higher quality and at more expense they would get far more time and attention from the A and R people.

I used to reason that “surely one of the cheaper demos could just as easily be the star of the future”, but after a year in the job I realised I’d been naïve. Where there is talent and quality you will almost always find that more trouble, investment, time and bother are put into things. It’s the same with hypnosis audio. If the creator of the recording just puts together cheap artwork on an old computer then they are either in a hurry, or more likely, not taking their product seriously – and neither should you.

Bear in mind though that a CD scoring zero for packaging and presentation could still contain a great recording. This is another reason why it is so important to be able to listen before you buy.

This brings me to comment on the recent internet fashion of releasing hypnosis audio only in Mp3 format and dispensing with CD’s and individual artwork altogether!Some of the retailers concerned publish dozens or even many hundreds of Mp3 titles, offering you help with every ailment under the sun. This approach has its advantages, for example, if you have a particularly unusual problem you may find they have just the right title for you. But again, be cautious – quality is by no means a sign of quality. In fact a lot of this stuff is actually made to a formula. Sometimes, a common script is used for the introduction, the ‘deepener’ and awakening sections and a few minutes of appropriate suggestion are slotted somewhere into the middle of the recording.

This certainly does not mean that all retailers with very big catalogues are guilty of this or that they should be avoided… but I leave it to you to judge whether you think a ‘conveyor belt’ type of operation is likely to be conducive to quality. Perhaps it was inevitable that this big business trend would evolve, but to me it represents the least attractive end of the current hypnosis audio spectrum and is furthest away from the thoroughness of the traditional, live hypnotherapy session.

You are more likely (but by no means certain) of finding quality nearer the other end of the scale. Here you will find hypnotists who focus on producing a much smaller series of CD’s, (or ideally both CD and Mp3 versions). Ideally they will have had individual, imaginative artwork designed specially (as you’d expect if purchasing a music album). In this scenario you are also more likely to find that the hypnosis content for each individual title truly is individual has been produced with appropriate care. In fact the content may have evolved with the benefit of research and experience before being released. In some cases you can confidently purchase several titles from the same series and expect a variety of inductions, visualisations, musical accompaniment and so on.

Remember, hypnosis recordings should not be treated as a substitute for live sessions!

However convenient and powerful, they cannot be tailored to your individual needs and situation like one to one hypnotherapy. Human beings are complicated and it is always worth investing the proper time and money (assuming you have it) in overcoming problems using the best tools available.

Hypnosis recordings are a great tool, and in many cases can help you completely overcome your problems and release your full potential but don’t expect miracles every time!

At the end of the day go for what you enjoy

Ignore all the hype and boastful copy you will come across on the internet. Even if feedback and testimonials are available – read it all with caution because the internet is rife with fake feedback. Genuine testimonials tend to contain less clichés or slang and are also less neat and tidy.

At the end of the day YOU are the best judge of a hypnosis recording whoever it is made by. If the first one you get hold of doesn’t work, don’t give up on hypnosis, try another, or why not consider seeing a professional for a series of one to one live sessions? Hypnosis really does work.

Robert Matthews has been practicing hypnotherapy in London (Ealing Broadway and Harley Street) since 1995. He has taught psychology at Thames Valley University and has published several self hypnosis audio titles. Website: http://www.hypnosiscdsdownloads.com

If you want to learn self hypnosis techniques there are a number of different ways to go about it. If you’re the kind of person who learns well from books, you could start your quest with Amazon. There’s a good selection there and you can check the feedback from other people as well.

But if you prefer to learn using a mixture of reading, audios and videos then here are some suggestions for you.

1. Start with pre-recorded MP3s

These are available inexpensively and are an excellent place to start learning self hypnosis. For less than the price of a pizza, you have access to a professionally recorded self hypnosis session that tackles the precise problem you’re trying to cure. A lot of people don’t go any further than this when they realize just how easy it is to hypnotize yourself with these hypnosis downloads. But they can also be an excellent model for your own hypnosis sessions. They allow you to test out different hypnotic induction methods and see which works best for you.

2. Get hold of a pre-written script

Again, these are a great place to start as – providing you’re careful where you buy them – you can be certain that they’re professionally written and will contain the right series of commands to put you into a hypnotic trance and carry out the instructions that you want to happen. All you need then is to record the session on your computer – the built in microphone is OK for this although if you’re doing regular recordings it will pay to get a better model – and transfer the file to your iPod or burn it to CD. Your version of Windows may have some sound recording software but if it doesn’t then get hold of Audacity which is free and top quality.

3. Start writing your own inductions

The hypnotic induction is the method you use to put yourself into a hypnotic trance. These are probably the easiest place to start when you move away from pre-written scripts as the wording isn’t as critical as the main hypnosis session itself. Model your hypnotic induction on some of the recordings you’ve already bought or ones that you’ve enjoyed using. Most of the time, you’ll start with breathing deeply as this will begin to relax you. Then find a peaceful, tranquil location. Explore it, notice the feelings, sights, sounds and smells. Heighten your sense of awareness of these but also allow yourself to relax and go deeper into hypnosis. Maybe use a deeper such as going down a set of stairs and moving deeper into trance as you progress down them.

4. Move on to the main scripts

These need to be carefully worded. Make sure that any commands you place are unambiguous. Our subconscious mind has great difficulty processing negatives – if I say to you don’t think about that white rabbit racing around saying “I’m late” then you have to bring that image to mind before you can dispose of it. Keep everything positive wherever possible and make sure that there is only one potential outcome of any statement. If you begin to use negatives, go through and re-word them. This is really important!

5. Maybe start hypnotizing other people

OK, so this isn’t self hypnosis any longer but it’s the logical extension. Like everything else, it’s something you need to practice. The good news is that the other person will have their eyes closed for most of the session, so there’s nothing stopping you having some notes to refer to while you’re doing this!

Find out more about self hypnosis techniques and claim your free hypnosis secrets report.

Imagine you were able to get what you wanted by properly conveying your desires to others simply by speaking to them. Can you imagine if you had the Rasputin touch? Do you think that being able to impact your listeners to see things as you do through only your words would be a valuable asset to have in your personal arsenal? Do you think it would be beneficial to you to be able to use language in a way that really drives home your idea or the meaning that you are wishing to share with someone else?

Would you like to gain a greater influence over situations in your life that require some form of negotiation? Perhaps you would like to be more in control in your business relationships, social interactions or perhaps your love relationship could benefit from your ability to clearly and powerfully express your point in a way that is totally understood by the other party involved.

This article is going to introduce you to Hypnotic Language and how you can use it very effectively to tip the balance well in your favour in situations were any type of negotiation is needed. I am now going to teach you how to use a special language that speaks directly to the subconscious mind of your listener without them ever being aware of what you are doing.

Very clever hypnotists and NLP practitioners developed a way of manipulating common language words in order to fully relax their hypnotic subjects during hypnosis sessions. Through using hypnotic language in trance sequences and seeing how effective it was at influencing the listener NLP practioners and hypnotists took it a step further and developed hypnotic conversation that could be used in everyday situations. Hypnotic conversation is an extremely simple yet highly effective technique used to influence the listener subliminally to obey certain commands you give them. Hypnotists use this all the time however, it is begining to be used in the business world as more and more people want to gain that extra edge. This hypnotic language is extremely subtle and goes completely unnoticed by 99% of the population.

The technique itself is simple to perform but hard to explain. It starts with your tone of voice and it is your intonement of certain words that holds the power to influence. Firstly, you must place only the slightest amount of emphasis on the words in a sentence in order to change its meaning. For example you can change a spoken sentence that appears to be a question or proposal into a powerful command!

Let’s take a simple example with the following sentence that a hypnotist would use during a trance sequence, “maybe you want to relax completely or maybe you just want to chill out” – seems straight forward enough. Here the hypnotist seems to be offering his subject a choice – the suject can relax only if he/she wants to. However, in this example he has only given the subject two choices – he can either relax or “chill out”. This is powerful in itself but the power of this sentence is greatly amplified when hypnotic language is also incorporated.

So to manipulate the sentence, and the subject, even further with the use of hypnotic language we need to change the sentence from the proposals “maybe you want to relax completely” and “maybe you just want to chill out” to the commands “you want to relax completely” and “you just want to chill out”.

Doing this is quiet simple. However, before you can fully utilise this powerful technique it is wise to understand the reason why it is so effective.

The actual words you use are not as important as the way you convey them. Only 20 percent of the communication in any sentence you speak comes from what you are actually saying. Non-verbal communications, such as body language, tone of voice and gestures make up 80% of the meaning behind any message that you are trying to convey to people. This means regardless of the words you are using and what it is that you are actually saying, your body language, posture, eye movement, blood flow to the face and a myriad of other signals tells a person exactly what you are trying to communicate. Many time it is the unconscious cues that are the reason behind that sense you get that someone is lying to you even when what they are saying sounds reasonable and you have no reason to doubt them. Subconsciously we pick up on these non-verbal clues and “read” the situation as being different from how the person speaking is trying to convey it. Those people who can beat lie-detector machines can, either consciously or unconsciously, regulate these non-verbal communications to reflect the lies that they are telling – however, thankfully, they are very few in number.

In your communications the intonement you use in your everyday lanugage is a very important factor in all speech. Your tone of voice can convey messages to your subconscious mind that go unnoticed by your conscious, rational mind. It is through the use of your tone and the spacing of your words that you can literally hypnotize the person you are speaking to. By using hypnotic language techniques you can literally change any words within a sentence into powerful subliminal commands.

For instance in the above mentioned example the hypnotist would say the sentence in the following way, [slow and melodic] “maybe” [in a harder authoritative tone and with more emphasis "YOU WANT TO RELAX COMPLETELY", [slow and melodic] “or maybe” [again in a harder authoritative tone and with more emphasis] “YOU JUST WANT TO CHILL OUT”.

Ensure you fully understand that this effect is very subtle. Until your attention is brought to the technique you will be totally unaware that it is being used – it only becomes noticeable when it is pointed out to you. Sometimes, however, during a hypnosis session you can be consciously aware that the hypnotist is speaking in a strange manner but you have no clue as to what exactly is going on. While listening you tend to believe this is only some part of the trance induction and a part of hypnosis. In your everyday life, however, it is important to ensure your hypnotic language is even more subtle for, what should be, apparent reasons.

Let’s look at an example; you have developed a detailed proposal that you wish to present to some of your business associates and have scheduled a very important meeting to do this. It is important that you get your proposal accepted quickly and you therefore need to use anything that will tilt the balance of the decision in your favour. At this point you may decide to use hypnotic conversation to give you that added advantage. You may say something like the following, “perhaps if you give this some thought you may find that this is a good idea and one worth pursing now or maybe even in the future”. This is simple enough suggestion that on its own has little power. Now we are going to manipulate this very same statement by changing it into powerful subliminal commands.

Try saying this: “Perhaps if you give this some thought you may find that -”

[Pause for a millisecond longer than normal and change your tone only slightly]

“This is a good idea and one worth pursing now”

[Shorten the normal pause between the last word and the next]

“Or, maybe even in the future”.

This simple spoken statement has now become a very powerful subliminal command simply by using pacing and tone variations. While the listener is consciously unaware that anything is happening his/her subconscious mind picks-up the difference in pacing and tone and identifies the command within the sentence as follows – “perhaps if you give this some thought you may find that…. This Is A Good Idea And One Worth Pursuing Now….. or maybe even in the future”.

You should play with this use of hypnotic language and hypnotic conversation until you can use it with ease. Be warned though, if you perform it in a hasty or unrehearsed manner it can be blatantly apparent to everyone what you are doing! The experts at hypnotic language speak in such a way that their intentions go totally unnoticed by the conscious mind and people just find them to be very persuasive.

Listen to some of your hypnosis tapes or hypnotists while they are speaking and see if you can identify the subliminal commands they are using during the trance sequences. This will ensure you start to develop and refine these new skills and make you a master at using them in no time. However, do listen to a few because some hypnotists are better than others at this technique.

Before you try to use this skill in a real situation please practise it on someone you know well who will give you honest feedback. Speak a hypnotic command to them in several different ways and watch to see how their behaviour mimics your command than ask the person were they aware of anything different about your language. Ask the person if they could tell that your words were spoken differently than normal. If they identified any changes in your tone and pacing ask them did they realise exactly what you were doing. After some practise and some surprising outcomes you will soon be using hypnotic conversation daily!

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