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Hypnosis in Advertising

Thu, 09 Sep 2010 18:00:04 +0000

James Vicary caused a public outcry when he suggested in 1957 that people could be influenced by subliminal advertising. He suggested that a study in which moviegoers watching a film called Picnic were repeatedly shown 0.03-second subliminal cuts for Coca-Cola and Popcorn, increased onsite sales by 58% and 18%. Since the revelation of his test the effectiveness of hypnotic messages in advertising has been hotly contested. A CIA review of hypnotic messages titled ‘The Operational Potential of Subliminal Perception’, claimed that ‘Certain individuals can at certain times and under certain circumstances be influenced to act abnormally without awareness of the influence’. Because of this, subliminal cuts were all but banned in the US when the FCC ruled that the use of subliminal messages could result in the loss of a broadcast license. In the UK and Australia subliminal advertising was also illegal, so it has been impossible to verify Vicary’s earliest claim one way or the other. Until a remarkable opportunity presented itself. To celebrate its 50th anniversary, the Vicary test was replicated at the International Branding Conference, MARKA2007 as part of the Hypnosis, Subconscious Triggers and Branding demonstration. The 1,400 delegates watched a few minutes of the movie used in the early research, PICNIC into which subliminal messages had been planted at six second intervals. Then, the delegates were asked to choose between two fictitious brands. One brand ‘Delta’ had been recommended using the hypnotic messages and the other ‘Theta’ had not.

When choosing between the two brands, 81% of the audience chose ‘Delta’ in preference to ‘Theta’. This suggests a convincing substantiation of Vicary’s results. ‘Even though this technique is 50 years old, there are more sophisticated techniques being used in marketing today, this demonstrates the powerful influence of subliminal suggestions the demonstration told us. ‘The subliminal cut was the mother of all hypnotic techniques and today her children walk all around you. They are everywhere, in posters, press advertising, on the radio and the T.V. They are the permissible siblings of an outlawed parent.’

Actual, current examples were then revealed of the three most common subliminal techniques used in advertising today. Each example was chosen because of its ability to change the behaviour of the public and its ability to prompt increased purchase of the product advertised. Most notable was the most watched advert on youtube in 2007, the Cadbury ‘Gorilla’. This Cadbury’s Dairy Milk chocolate advert features a gorilla playing drums to a Phil Collins soundtrack. The clip reached cult status and has been watched around 10 million times on the internet claimed a chart, published by the TellyAds.com website. It also changed the shopping habits of a generation being responsible for augmenting Cadbury’s market share by 30%.

Another example shown was the U.K’s greatest ad ever as voted by Channel 4 viewers, the Guinness ‘Surfer’. Despite being originally shown nearly 10 years ago this ad has left its mark because it still has instant awareness and very high levels spontaneous recall amongst the public. Both ads use a number of well known hypnosis and subliminal techniques to promote their products. This is by no means unusual. An analysis of the 20 most popular ads ever reveals that all of them use some form of hypnosis or subliminal techniques to sell their message.

It seems that despite early attempts to ban it, the use of hypnosis and subliminals to increase market share are widespread in advertising.

About The Author

A regular speaker at industry events, Jim Brackin is Director of Insight at EspConsultancy.co.uk the research for marketing specialists. After 20 years in advertising and marketing Jim qualified as a Hypnotherapist, and is a Master Practitioner of Neuro-linguistics.

Tinnitus Hypnosis Offers Relief

Mon, 06 Sep 2010 10:00:02 +0000

Tinnitus is believed to affect 1 out of every 22 people worldwide. Now that is a lot people who are regularly hearing that high pitch ringing, buzzing or humming sound in their ear. Consider that modern medicine does not have a proven cure you can easily see how there is a great demand for a tinnitus treatment that can deliver results.

Perhaps you have visited you family doctor about your tinnitus and discovered that there is no miracle drug prescription to fix your problem. Your doctor may prescribe some medication that can only help ease the discomfort brought on by tinnitus. Well no one wants to take medicine that can’t fix the problem but only diminish it some.

The next step you may take is to look for an herbal treatment. We always hear how there are many herbal remedies and natural formulas that many say really work. Unfortunately with tinnitus most herbal medicines are based on ginko bilboa or black cohash. These herbal remedies have been around for thousands of years but they rarely ever bring end to a person’s tinnitus. The philosophy with these herbal remedies is that tinnitus is caused by high blood pressure and these herbs are used to lower a person’s blood pressure. Guess what, high blood pressure is only one of many causes of tinnitus. You could be experiencing tinnitus for a completely different reason.

Now there are many other tinnitus home remedies available but for many people they just do not bring positive results. So, with all that said there is a upcoming type of treatment for tinnitus known as tinnitus hypnotherapy. Tinnitus hypnotherapy is a rather new treatment that looks to cure a person’s tinnitus problem by getting into their subconscious with self hypnosis. You may not be very familiar with hypnosis nor alone self hypnosis but it has been around a long time. Hypnosis and yes self hypnosis has gained great popularity for treating many conditions as weight loss, smoking, drug use and just about any other type of self improvement you can think of.

With hypnosis now commonly accepted as an alternative treatment it is now wonder that such a method exist to treat tinnitus. Tinnitus hypnotherapy is a home treatment that uses a range of audio files that help reduce those nasty sounds that make up tinnitus. This is more than a sound masking treatment, it is a designed program that tinnitus consist of many steps that will pinpoint the exact cause of your tinnitus before you began any hypnotic treatment.

Even though such a program relies heavily on self hypnosis and relaxing audio’s, food and diet are still part of this treatment. The food we consume always plays a major role in our health, how we feel and the amount of energy we have. There are many factors that induce tinnitus but by monitoring the foods you eat first you can learn where you tinnitus is originating from then you can begin a diet that will insure you from further tinnitus problems.

It you are seeking an effective solution to you tinnitus consider reviewing one of the tinnitus hypnotherapy methods.

To eliminate your tinnitus condition you will need to follow an effective tinnitus treatment formula that will define the type of tinnitus you have and provide you with known causes of your tinnitus. One such type of treatment is tinnitus hypnosis.

Self Hypnosis and Lucid Dreaming

Sun, 05 Sep 2010 12:40:02 +0000

Here’s a transcript of a self hypnosis technique I’ve just found for lucid dreaming*. This has been taken from the book Exploring the World of Lucid Dreaming by Stephen LaBerge Ph.D & Howard Rheingold which is a how-to guide on lucid dreaming containing a number of different techniques as well as self hypnosis, and can be found at Amazon.

* Lucid dreaming is a dream in which one is aware they are dreaming. Typically this also involves ‘controlling’ the content of the dream, although this is not always the case.

1. Relax completely

While lying in bed, gently close your eyes and relax your head, neck, back, arms and legs. Completely let go of all muscular and mental tension, and breathe slowly and restfully. Enjoy the feeling of relaxation and let go of your thoughts, worries, concerns and plans. If you have already awakened from sleep, you are probably already sufficiently relaxed. Otherwise you may use a progressive muscle relaxation exercise.

2. Tell yourself that you will have a lucid dream

While remaining deeply relaxed, suggest to yourself that you are going to have a lucid dream, either later the same night or on some other night in the near future. Avoid putting intentional effort into your suggestion. Do not strongly insist with statements like “Tonight I will have a lucid dream!” You might find that if you don’t succeed after a night or two following such misplaced certainty, you will rapidly lose faith in yourself. Instead, attempt to put yourself in the frame of mind of genuinely expecting that you will soon have a lucid dream tonight or sometime soon. Let yourself think expectantly about the lucid dream you are about to have. Look forward to it, but be willing to let it happen all in good time.

Hypnosis Can Help You To Quit Smoking

Sat, 04 Sep 2010 20:40:02 +0000

Has it gotten so bad that you are now counting every cigarette or an even more severe scenario counting each and every pack that you smoke everyday? Has the thought of succumbing to either lung cancer or heart disease forced you to rethink you’re journey into stopping smoking? We are happy to hear that! Let’s get one thing straight and get straight right here and now and that is that it is never too late to quit because if you quit and six months later you succumb to lung cancer at least you had those six months.

While that may be a hard to accept reality and risk of smoking the last time we checked smoking was a voluntary act and no one is putting a gun to your head to suck on the cancer sticks! There is hope though and that hope revolves around me telling you how to use hypnosis to stop smoking.

Hope Springs Eternal

I know what you’re saying you’re questioning whether hypnosis training really can help and the answer is an unequivocal yes. The real factor and the real addiction lies in your subconscious and this is where hypnosis has won some of its best battles. If you want to make something change it has to happen in the subconscious because this is what controls our actions and thoughts.

Hypnosis Training

The specialists that have hypnosis training under their belt and are considered masters are able to use that training to alter this perception in the subconscious minds of their clients and individuals who purchase their training manuals because they have a deep belief in the power of the subconscious mind. A good point to bring up now is that although the specialists, who have hypnosis training do their fair share of the work load, you have to do yours as well and that is first approached by admitting that you have a problem and you have the desire to stop smoking.

You Must Make the Search

If you really want to stop smoking now is the time for you to start searching for a hypnosis training specialist. That hypnosis specialist will not know what is wrong with you until you decide to seek them out and explain to them your problem and issue with smoking and how you want to quit. From that point on they can schedule your first session and you are in the game and they are in your subconscious and together you can quit smoking.

First Session

The first session begins with you being told to sit on a chair or lie down on the floor. You will then be told to relax and to try to forget about everything that is currently happening around you and focus all your attention and all your energy on the sound of their voice. Once the specialist sees that you are ready and in a state of acceptability you will be offered a keyword and that keyword is the key to stopping smoking. That keyword is spoken many times till the end of the session and each session builds upon itself until you have completed the goal of cessation of smoking.

Not Smoke-Free First Session

Is it as easy as that and in only one little session and then you are smoke-free? Positively not in fact the way it actually works is that when you hear the keyword your subconscious mind will suddenly remember not to smoke and thus you will not have the urge to smoke. You may still want to smoke even after the first session but after a few sessions that desire to smoke and the strength of the keyword will have been so tightly threaded into your subconscious mind that you will be eventually free of one of the nastiest habits of them all, smoking.

You Will Succeed

The keywords or a hypnotic suggestion that keeps popping-up in this review of hypnosis training are going to be the items that are there to help you quit smoking and are the backbone of all hypnosis smoking cessation activities. The keywords that are selected are chosen by random and are in a collaborative effort between yourself and the hypnosis specialist. Since many people have quit smoking thanks to the power of hypnosis therapy there is a very good chance that this can happen to you as well. If this method of smoking cessation does not work for you all you have to do is fall back on either patches or nicotine gum or quitting cold turkey but the end result is the same you will quit smoking.

100% Truth

That’s only being real with you and telling you the 100% truth but we strongly believe that your chances of success with hypnosis as an aid is one of the strongest methods available for the sensation of quitting smoking. Just make sure that when you are searching for a specialist that you check their credentials and see if they have previously worked with someone with your smoking problem before or better-yet if you’re a heavy smoker with a smoking issue as strong as yours. Quite naturally you want specialists that are accustomed to your level of addiction.

Smoking is an Addiction

Hypnosis training can help you stop and quit smoking. You just have to be open to the power of hypnotic suggestion because this is the most important aspect of this technique. Once you are smoke free, the very least you can do is help others kick the habit. Live and let live.

Author Bio

If you want to receive more Hypnosis Training and learn other tips and techniques such as how to do a Hypnosis Induction than I suggest you click one of the links in this box for more information.

A Guide to Trance Land – Review

Fri, 03 Sep 2010 18:00:01 +0000

This slim volume is a clear-cut guide to the hypnotically permissive manner of encouraging clients to uncover their own solutions.

O’Hanlon distinguishes this solution-oriented hypnotherapy from what he calls the traditional approach with its emphasis on treating the “causes” of problems and the outside-in focus of the hypnotherapist telling the client what to do to overcome her pathology.

“Ericksonian or solution-oriented hypnosis holds no such assumption of pathology, problem, damage, or deficit. Instead, we are oriented to people’s abilities and resources. Therefore, we use the hypnotic process to discover and connect to [to the person's inner] resources.”

This “permissive” approach is in direct contrast to the old way of conducting a session of hypnotherapy. Instead of speaking of “shoulds” and “musts” the hypnotist speaks of “perhaps” and “maybes”. The idea is both to meet the client where he or she is and to allow solutions to their problems to arise from within them.

Despite the author’s demarcation of his approach as being radically different to traditional hypnotherapy in practice surely most of us incorporate something of both methods?

Just the other day, for instance, when a Christian client spoke of herself as being immature, I said perhaps that’s true but she is moving forward and as St Paul said. “When I was a child…” and continued with the Biblical quote that was meaningful and relevant to her. Meeting the client where she is now.

O’Hanlon rightly warns (in regard to using the client’s vocabulary) “it is important to be careful here and not come across as mocking or disrespectful…”

I certainly don’t want to be “mocking or disrespectful” about this Guide but here are four items that raised my eyebrows:

1. I find the cover, with its big dog looking down at a cat, puzzling for a book about human hypnosis.

2. On almost every page there is a rubber-stamp type black and white image of an animal or bird. Contrary to the author’s assertion that such designs make the book easier to read and memorable I find these images distracting. At first glance, the book appears to be a book about pets or for children. It is neither.

3. Some of the suggested “therapeutic” behaviors are downright comical. For example, what would you think about a hypnotherapist who bounces around, speaking into your left ear while emphasizing “you can make those changes you really want to make.”

4. What have become known as NLP [Neuro-Linguistic Programming] techniques are, in my opinion, manipulative and dishonest. This one, from page 31, is both. And funny:

“The hypnotist sometimes mirrors the person’s posture or movements as a way of joining and connecting. For example, when a person crosses and uncrosses his legs, the hypnotist also crosses and uncrosses her legs. Another way to match body behavior is to vary some part of your behavior when the person changes his body behavior. That is, every time he blinks, you nod.”

Despite such hilarious portions of the book, the main thrust provides invaluable instruction for hypnotherapists – particularly those hitherto inclined to bark orders at their clients.

To this end, Bill O’Hanlon provides many specific examples of what to say and how to say it. Much of this is derived from the genius of the late Milton Erickson whose (at that time) unorthodox methods of hypnotherapy have become dogma for some devotees.

Unfortunately, you can’t package genius. How Erickson dealt with people arose from his unique talents. We can be inspired by him, we can imitate his respectful approach but we stifle the very essence of his permissive attitude when we seek to encapsulate his methods into rigid rules.

Nevertheless, the synthesis of the Ericksonian approach that O’Hanlon details at the end of the book is masterful.

Hypnotherapists new to the field and those previously stuck in the “traditional” mode will find these instructions enlightening. Especially the chapter, “Bad Trance/ Good Trance” with its table of “Symptomatic Trance vs. Healing Trance.”

Enjoy scores of reviews of hypnosis in fiction and non-fiction plus reviews of books by and about therapists at Dr Bryan Knight’s informative website Hypnosis Depot.

Article Source: http://EzineArticles.com/?expert=Bryan_Knight

Attractive Body Language

Thu, 02 Sep 2010 20:40:05 +0000

It’s been said that people pay more attention to nonverbal communication than the verbal kind. If this is indeed true then, without doubt, taking the time to master your own body language is time well spent.

This is particularly true of attracting women with your body language. Women typically respond well to men they deem to appear strong, assertive, confident and in control. So how do you make yourself appear that way? Well here are a few pointers on body language that will make you appear more attractive to any woman.

1. Slow down. A slow, steady pace of verbal and nonverbal communication is closely associated with confidence in mating psychology. Think about whenever you see someone who’s talking at a hundred miles per hour and tapping their foot and twitching. They look nervous and edgy. Slow down your speech and movements and you will immediately look confident and in control.

2. Hand gestures. Think about all the best orators in history and how they used hand gestures to engage people when they talked. Practice using hand gestures while you talk to people, but as I said below, make sure your movements are slow and confident.

3. Create your own space. Whenever you’re in a room, especially if there’s quite a number of people there, create your own space where you have a couple of feet all around you where no-one else is standing. This shows that you are confident enough to mark your territory.

4. Lean back. Rather than leaning in when you talk to a woman you should actually lean back a little. This makes them lean in to listen to you and puts you in control of the situation.

5. Open up. Stand with your legs slightly apart and your arms at your sides (not crossed) so you appear more relaxed and open. You should also directly face the person you are talking to.

6. Control your posture. Imagine that you’re the President of America. Are you going to be walking around with your head held high, shoulders back, chest out and back straight? Of course you are, you’d be the most powerful man in the world! Just because you’re not the President doesn’t mean you can’t act like you’re not. Women respect power.

7. Remain controlled. Never act as if you’re excited to talk to someone. That doesn’t mean not to act friendly but if you let your emotions take control then women will lose respect for you and think you’re needy.

I hope these tips will help you to improve your body language and attract more women.

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HypnoBusters’ September Bonus Code

Wed, 01 Sep 2010 18:00:04 +0000

To celebrate Men’s Cancer Health Awarness and Ovarian Cancer Awareness Month, this month’s bonus code will enable you to buy our Healing Cancer Hypnosis MP3 for just $4.95.

This particular session is not a cure for cancer, however what it will do is help anyone suffering from cancer or its after effects to relax more, come to terms with their condition and increase the speed of the healing process as well as reduce any feelings of sickness or nausea.

To get this MP3 now simply go to the Healing Cancer Hypnosis MP3 page and add the MP3 to your account. Then enter the bonus code FELDER and update your account. You will find that the price will reduce from $9.95 to $4.95.

Hypnosis News For August 2010

Wed, 01 Sep 2010 18:00:02 +0000

Children’s Hospital to Use Hypnosis
The Juliana children’s hospital in The Hague is to start using hypnosis in an effort to reduce pain, stress and fear among patients, the AD reports on Monday.

Get Your Own Hypnosis Site
We are currently working on creating a pack of “ready to run” websites about hypnosis that you can use to make yourself money through our hypnosis affiliate program. These sites will include articles and videos, as well as a guide on how to upload your site, how to make it unique and how to promote it so you attract more visitors. Of course, more visitors equals more money in your pocket.

How Hypnotherapy Can Heal You
For many people, the word hypnosis conjures images that have more to do with magic than medicine.

Hypnotize Yourself To Quit Smoking

Tue, 31 Aug 2010 20:40:02 +0000

I’m sure you’ve tried to use your will power many times to stop smoking. It seems counter-intuitive to command yourself to do so. But if you will pay attention to advertisers, you’ll see the validity of this statement.

Pepsi doesn’t gently cajole you into choosing their brand of refreshment by lightly suggesting, “Perhaps Pepsi would be a good idea if you’re thirsty.” No, they command you to “Drink Pepsi.” Burger King doesn’t offer you a hamburger that, “Could be created the way you want it if you choose to do so.” No, they command you to “Have it your way.” And in the most blatant example of all, when you watch a Sprite commercial, you are commanded to “Obey your thirst.”

When we watch television, we relax and are put into a hypnotic trance by the advertisers. Have you noticed how difficult it can be to tear your eyes away from the screen?

Words are commands. Hear them often enough and we obey. How can we use this to stop smoking? Follow these steps (notice the command in the word, “Follow”):

1. Close your eyes and get comfortable. Take a few slow, deep breaths. With each breath, notice yourself going deeper and deeper into a state of relaxation. Relax your mind, relax your body, relax, relax, relax. All sounds which you may hear will have only a calming, soothing, effect.

2. Repeat over and over and over any or all of these commands:

· All my old urges are melting away and being replaced by strong feelings of success.
· All that remains are distant memories of having smoked. I am free and in control.
· I will never again reach for anything to smoke without thinking. I will never unconsciously smoke again.
· I feel the exhilaration as I toss away my cigarettes without any need or desire at all.
· I have lost interest in smoking.
· I sleep easily, naturally and comfortably without a last cigarette.
· I feel very good in body, mind and spirit because I no longer smoke.
· I am free of nicotine.
· I feel strong. My heart and lungs are clear and strong. With each breath, I inhale more energy and health.
· I don’t gain weight because I have control over everything that I put in my mouth.
· I am free.

Here are some ways to add power to these commands:

1. Record the commands for replay while you are in a relaxed state or have someone else record them for you or have someone read them aloud while you relax.
2. Write down commands of your choice and place them where you’ll see them at home and at work.
3. Tell several friends that you are quitting smoking and tell them to regularly remind you of your pledge. Choose friends who you know will command you to keep your word.

Commanding yourself to quit while in a relaxed state will ensure you stop smoking. And that’s today’s self hypnosis secret.

Author Bio

My name is Larry Barkan. I’ve been a training and development consultant since 1984 teaching leadership and management to corporate executives. I’ve been a hypnotherapist since 1997.

My fascination with hypnosis began when I attended a 3-hour lecture on a Sunday evening at a YMCA. There were about 100 people in attendance. The speaker did a relaxation exercise and concluded with the suggestion that “You will be amazed by how well this week goes for you.” I forgot the suggestion until Wednesday of that week when I caught myself marveling at how well the week had gone. Projects that I had been struggling to complete were finished easily. People who had been difficult had suddenly turned cooperative. I was hooked.

I have used hypnosis to help people stop smoking, lose weight and relax. I currently use it in my training classes to help participants overcome obstacles to effective performance.

http://www.selfhypnosissecrets.org

Hypnosis To Overcome Anxiety

Sat, 28 Aug 2010 18:00:02 +0000

Self hypnosis is simple. You’ve already done it many, many times.

Here’s a story I heard recently of a woman who self hypnotized herself into being anxious. I’ll call her Melissa. While your anxiety may not be the same as Melissa’s, perhaps you’ll see some of yourself in her.

The college Melissa attended held a “best dressed” competition. Melissa won when she was a freshman and was now in competition with the sophomores, juniors and senior girls. She had to pose on stage and answer a few questions. As she was leaving the stage, she tripped and fell. Everyone in the audience stood up to see if she was hurt. Melissa was humiliated and ever since then has been afraid of being in front of an audience.

Now think about this for just a moment. What actually happened in reality is that Melissa fell down the stairs and the audience stood up to see if she was hurt. That’s all that happened.

However, that’s not what Melissa self hypnotized herself into believing. What she hypnotized herself into believing is that, because she was “humiliated,” she would never again allow that to happen in front of an audience. She put herself into a hypnotic trance by repeating this vow over and over.

But “humiliation” never happened in reality. That’s just the “post hypnotic suggestion” Melissa used to keep herself fearful of giving a speech. Every time she gets up to speak, she replays this experience in her head, puts herself back in that trance and becomes anxious.

Perhaps you don’t remember an incident from your past that triggers your anxiety. It doesn’t matter. The important thing to know is that something happened and you made it mean “I’m not good enough” or “I’ll never get it right” or “This is hard.”

So self-hypnosis is simple. Here are the steps to take to overcome your anxiety:

1. Close your eyes and, as you breath in and out, say the word “relax” to yourself.”

2. Imagine a situation in which you’re anxious like taking a test or giving a speech. See yourself doing that activity. Be descriptive without adding any emotion or interpretation. For example, if you see yourself about to give a speech, simply see yourself standing in front of people. Visualize yourself, the room and the people in the audience.

3. Now say to yourself something like, ” I’m powerful and dynamic.” “Public speaking is easy and effortless.” “I’m joyful when I speak to an audience.” Keep repeating that phrase over and over. Do this for at least 5 minutes.

4. Open your eyes slowly and gently and return to wakefulness.

The key is to repeat that word or phrase over and over. That’s how you self hypnotized yourself into being anxious in the first place. You’ve hypnotized yourself so thoroughly that you no longer even notice that you’re hypnotized. In a sense, you’ve hypnotized yourself through practice, practice and more practice.

So it will take repeated practice of replacing your negative self talk with positive talk. In a sense, you’ll be hypnotizing yourself from one hypnotic trance that produces anxiety to another hypnotic trance that serves you.

But you must keep practicing. In so doing, you’re creating new connections in your brain that will produce new thoughts and feelings.

I’ve been a hypnotherapist since 1997.

I have used hypnotherapy to help people stop smoking, lose weight and relax. As a training and development consultant, I also use it in my training classes to help participants overcome obstacles to effective performance.

Learn more at http://www.selfhypnosissecrets.org